Podcast

Episode Description Jonathan Nyst, Head of Marketing at StoreHub , manages one of the most efficient B2B engines in Southeast Asia - 99% inbound leads at a cost per SQL unlike anything in traditional B2B. In this conversation, he breaks down the 4-layer funnel strategy that drives thousands of sales-qualified leads monthly, how his team saved the equivalent of 2 full-time employees in 3 months by mapping AI workflows (not chasing hype), and why he believes "a head of social m

Episode Description Alvin Gunputh, Digital Marketing and Social Media Manager at Thredd , has a unique background - former police officer turned fintech marketer who brings structured frameworks to creative chaos. In this conversation, we explore why AI-generated content makes him cringe (not stop scrolling), why LinkedIn engagement farming looks desperate, the Reddit gold mine B2B marketers are ignoring, and why he'd choose organic over paid media. Plus, we discuss his hones

Episode Description Andrei Zinkevich, co-founder of Fullfunnel.io , exposes why 98.5% of ABM programs are failing- and it's not what vendors want you to hear. From his 20 years in enterprise sales and marketing, Andrei reveals the fatal flaws in the B2B marketing "suicide spiral" created by the demand waterfall framework, why MQLs were never real leads, and how AI hype is masking broken fundamentals. This conversation dismantles the myths around account-based marketing, explo

Episode Description Katie Hayes, Head of Marketing at Ozone API, reveals why the term "open banking" itself is broken—and shares hard-won lessons from scaling marketing in the FinTech trenches. From navigating acronym-heavy industries to building AI-powered marketing operations, Katie breaks down what actually works when marketing technical products to both developers and decision-makers. This conversation goes deep on regulatory compliance as competitive advantage, why spray