Podcast

Episode Description Andrei Zinkevich, co-founder of Fullfunnel.io , exposes why 98.5% of ABM programs are failing- and it's not what vendors want you to hear. From his 20 years in enterprise sales and marketing, Andrei reveals the fatal flaws in the B2B marketing "suicide spiral" created by the demand waterfall framework, why MQLs were never real leads, and how AI hype is masking broken fundamentals. This conversation dismantles the myths around account-based marketing, explo

Episode Description Katie Hayes, Head of Marketing at Ozone API, reveals why the term "open banking" itself is broken—and shares hard-won lessons from scaling marketing in the FinTech trenches. From navigating acronym-heavy industries to building AI-powered marketing operations, Katie breaks down what actually works when marketing technical products to both developers and decision-makers. This conversation goes deep on regulatory compliance as competitive advantage, why spray