Get Your Fintech in Front of Decision-Makers Who Actually Have Budget to Spend
LinkedIn is where CFOs and financial decision-makers make buying decisions - not where they scroll cat videos. We run compliance-safe LinkedIn campaigns that put your fintech solution in front of buying committees when they're researching vendors, building pipeline that actually converts into revenue.
See How We Work
Trusted by fintech companies navigating FCA, SEC & FINRA advertising requirements.
Why Most Fintech Companies Waste Their LinkedIn Ads Budget
Generic Targeting Misses Your Buyers
You're paying to reach "anyone in finance" instead of the VP of Payments at enterprise retailers who needs your embedded finance solution. Wrong seniority, wrong function, wrong buying stage.
Compliance Holds Up Every Campaign
Your legal team rejects 90% of your ad concepts because agencies don't understand regulated financial services advertising. Campaigns launch months late or never launch at all.
Creative That Converts Consumers, Not CFOs
B2C tactics don't work on finance executives. Dancing product demos and emoji-laden copy destroy credibility with the risk-averse, data-driven buyers who sign £100K+ contracts.
We Built Our LinkedIn Ads Approach Specifically for Regulated Fintech
After running LinkedIn campaigns for FCA-regulated fintechs, payment processors, and financial infrastructure companies, we know exactly how to reach buying committees with compliant creative that builds trust instead of triggering compliance reviews. Here's how we do it.
How We Run LinkedIn Ads That Drive Fintech Pipeline
Recognition: Get Seen by the Right Buying Committee
Precision Targeting for Complex B2B Fintech Sales
Your deal requires sign-off from 6-11 stakeholders-from the innovator who discovered you to the CFO who approves the contract. We build LinkedIn campaigns that systematically reach every role in your buying committee:
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Job function layering - CFO + VP Finance + Treasury teams simultaneously
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Company signal targeting - Firms showing buying intent (hiring, funding rounds, tech stack)
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Account-based plays - Surround your top 50 target accounts with coordinated messaging
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Lookalike expansion - Find companies that mirror your best customers' profiles
Your ads appear in feeds when finance leaders are actively researching solutions, not interrupting them during cat video breaks.
Relevance: Compliance-Safe Creative That Builds Trust
Messaging That Passes Legal Review AND Drives Clicks
We've cracked the code on fintech ads that satisfy both your compliance team and your pipeline goals. Our creative framework for regulated financial services:
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Substantiated claims - Every stat, ROI figure, and performance claim backed by evidence
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Risk disclosures built in - Compliant disclaimers integrated naturally, not slapped on as afterthoughts
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Trust-building social proof - Customer logos, certifications, security badges that matter to CFOs
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Executive-appropriate tone - Professional copy that respects your buyers' intelligence and risk awareness
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Pre-approved asset library - 60+ day head start with FCA/SEC-compliant creative templates
Launch campaigns in weeks, not months - without endless legal back-and-forth or watered-down messaging.
Friction: Convert Interest Into Qualified Pipeline
Funnel Optimsation for Long B2B Sales Cycles
Finance executives don't impulse-buy £50K+ annual contracts. We build LinkedIn funnels that match how CFOs actually evaluate and buy fintech solutions:
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Content for every stage - Awareness assets, comparison guides, ROI calculators, demo offers
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Retargeting sequences - 90-day nurture campaigns that stay top-of-mind during evaluation
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Lead quality filters - Forms and qualifiers that pre-screen out tyre-kickers before they hit your sales team
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Attribution tracking - Connect every LinkedIn touchpoint to pipeline and revenue in your CRM
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Sales enablement - Equip your team with intelligence on which content each lead engaged with
Your sales team gets qualified leads who've been educated on your solution and are ready for discovery calls, not cold prospects who need a full pitch from scratch.
Why Fintech & Financial Services Marketing Leaders Choose Us for LinkedIn Ads
Phase 1: Weeks 1-2
Discovery & Compliance Mapping
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Audit current campaigns and identify quick wins
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Map buying committee roles and messaging angles
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Document compliance requirements (FCA/SEC/FINRA)
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Define pipeline goals and attribution model
Phase 3: Weeks 5-8
Campaign Launch & Optimisation
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Launch recognition campaigns to target accounts
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Deploy relevance campaigns with personalised messaging
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Implement retargeting sequences for engaged prospects
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Daily optimisation based on conversion data
Phase 2: Weeks 3-4
Campaign Architecture & Creative Production
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Build account-based target lists (ICP companies + contacts)
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Develop compliance-approved creative concepts
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Create ad variants for each buying committee role
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Set up conversion tracking and CRM integration
Phase 4: Weeks 9-12
Scale & Pipeline Impact
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Expand winning campaigns to lookalike audiences
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Introduce friction-reduction offers (ROI calculators, comparison guides)
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Optimise for qualified pipeline, not just lead volume
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Report on pipeline contribution and revenue impact
LinkedIn Ads for Fintech & Financial Services : Frequently Asked Questions
FAQ 1: How much should fintech & financial services companies spend on LinkedIn ads? Answer: Most fintech companies need a minimum of £10K-15K/month on LinkedIn to run effective buying committee campaigns. At this budget, you can target 500-1,000 key decision-makers across your ICP accounts with sufficient frequency to drive brand recognition and conversion. Early-stage startups might start lower (£5K-7K) with tighter targeting, while growth-stage fintechs scaling pipeline should allocate £25K-50K+ monthly. The key metric is cost-per-qualified-pipeline-opportunity, not cost-per-click.
FAQ 2: Can LinkedIn ads comply with FCA, SEC, and FINRA regulations? Answer: Yes-when campaigns are built with compliance frameworks from day one. We start every LinkedIn campaign with regulatory requirements mapped into creative briefs: substantiating all performance claims, including required risk disclosures, avoiding prohibited language (like "guaranteed returns"), and maintaining audit trails for all ad content. The mistake most agencies make is designing campaigns first and then trying to make them compliant, which causes rejections and delays. Our compliance-first process gets fintech LinkedIn campaigns approved in weeks, not months.
FAQ 3: How long does it take to see results from LinkedIn ads in fintech & financial services? Answer: Expect 90 days to build meaningful pipeline from LinkedIn ads in B2B fintech. The first 30 days focus on launching compliant campaigns and gathering performance data. Days 30-60 involve optimisation and expanding winning campaigns. By day 90, you should see qualified pipeline opportunities entering your CRM. Fintech sales cycles are longer (6-12 months typically), so LinkedIn ads work best as a sustained pipeline-building channel, not a quick-win tactic. Companies that commit to 6+ months see the strongest ROI as retargeting and buying committee coverage compound.
FAQ 3: How long does it take to see results from LinkedIn ads in fintech & financial services? Answer: Expect 90 days to build meaningful pipeline from LinkedIn ads in B2B fintech. The first 30 days focus on launching compliant campaigns and gathering performance data. Days 30-60 involve optimisation and expanding winning campaigns. By day 90, you should see qualified pipeline opportunities entering your CRM. Fintech sales cycles are longer (6-12 months typically), so LinkedIn ads work best as a sustained pipeline-building channel, not a quick-win tactic. Companies that commit to 6+ months see the strongest ROI as retargeting and buying committee coverage compound.
FAQ 4: What targeting options work best for fintech & financial services on LinkedIn? Answer: The most effective LinkedIn targeting for fintech combines three layers: job function (CFO, VP Finance, Treasury), company attributes (industry, size, growth signals), and behavioural data (engaged with similar content, in-market for solutions). We avoid over-broad targeting like "anyone in financial services" and instead build precise audiences for each buying committee role. For ABM campaigns, we upload target account lists and layer on matched audiences. Lookalike targeting works once you have 30+ converted customers to model from. The key is narrower targeting that reaches genuine decision-makers, even if volume is lower.
FAQ 5: Should fintech & financial services companies use LinkedIn lead gen forms or landing pages? Answer: Test both - they work for different reasons. LinkedIn lead gen forms capture high volume with low friction, ideal for top-of-funnel offers (content, webinars) that build your nurture database. Finance executives convert faster when they don't have to leave LinkedIn. Landing pages work better for bottom-funnel offers (demos, consultations) because you can pre-qualify leads with company size and use case questions, retarget visitors who don't convert, and track attribution to revenue more accurately. Best practice: Use lead gen forms for awareness-stage offers, landing pages for sales-ready conversions. Measure lead-to-opportunity rates for each and optimise based on which drives qualified pipeline for your fintech.
FAQ 6: How do you measure LinkedIn ads ROI for fintech & financial services companies? Answer: We track what actually drives revenue - not vanity metrics. Here's our framework: Account-Level Engagement: Which accounts have 3+ buying committee roles engaging? What's our Target Account List penetration rate? Which accounts show repeat engagement over 60-90 days? Pipeline Connection: How many engaged accounts became opportunities? What's the velocity from first touch to SQL? Which campaigns touched accounts that closed? Sales Enablement: Which accounts should sales prioritise this week? What content are target accounts consuming? Where are we in buying committee coverage? We integrate LinkedIn with your CRM (Salesforce, HubSpot) to connect every touchpoint to pipeline and revenue. Since fintech deals involve 6-11 stakeholders and multiple touchpoints, we track buying committee coverage and multi-touch attribution - proving which campaigns accelerate deals and giving sales actionable intelligence on account readiness.
Want Results Like These for Your Company?
Stop wasting budget on campaigns that can't prove ROI. Let's build compliance-safe paid media that generates qualified pipeline and measurable revenue.